Domain prices can look random, but buyers tend to look at the same signals.
The seven signals
- Length: shorter names are easier to remember and type.
- Extension: .com usually sells for the most; country endings like .in are strong locally; endings like .ai carry their own demand.
- Say it, spell it: if people can spell it after hearing it once, it's worth more.
- Meaning: real words and clear brandable names suit more businesses.
- Commercial use: names that fit industries with money to spend (finance, health, software) attract more buyers.
- Clean history: no spam history and no conflict with an existing trademark.
- Comparable sales: what similar names actually sold for is a better guide than any calculator.
About online appraisals
Automated appraisals are rough estimates, not offers. The real value of a name is what a willing buyer pays. And if anyone says you must buy a paid appraisal before they can buy your domain, walk away: that's a well-known scam.