Every few months a single domain name sells for more than a city apartment. Here are some of the largest publicly reported cash sales, as listed by DN Journal, the trade publication that tracks verified domain sales.

The top of the market

  • AI.com: $70,000,000 (reported 2025/2026)
  • Voice.com: $30,000,000 (2019)
  • Chat.com: $15,500,000 (2023)
  • Rocket.com: $14,000,000 (2024)
  • Icon.com: $12,000,000 (2025)
  • Gold.com: $8,515,000 (2024)
  • Diamond.com: $7,500,000 (2024)

What these names share

  • One short word that anyone can spell after hearing it once.
  • The .com ending, still the one people type by habit worldwide.
  • A buyer with a clear plan. These names were bought to build or rebrand a business, not to sit idle.
  • Timing. Chat.com and AI.com sold as AI products took off: demand for a word can rise fast.

The honest part

These sales are the rare peak of the market. Most domain names sell for hundreds or a few thousand dollars, and many never sell at all. A name is worth what a specific buyer will pay, and finding that buyer can take years.

What it means for you

Buy a name because it is right for what you are building. A short, clear, memorable name can make every advert, referral and introduction work harder, and if your plans change, a strong name is something other businesses may want. Treat any future resale value as a possibility, never a promise.

Source: DN Journal all-time top cash domain sales chart (dnjournal.com). Figures are as publicly reported.